put your brand in the city.

Show up where players actually hang out: 28 sponsored placements across 57 cities and towns, from rooftop billboards and street kiosks to the name on a live cup. Every one is labelled Sponsored, checked by us before it runs, and never changes prices, odds or rewards.

Plan a campaignSee all 28 placements

28 ways in.

Go big with a district takeover, or keep it small with one poster on a wall. Placements tied to a store, district, city, landmark or venue can be bought one at a time or for a whole market. Formats: banner, card, item, takeover, title, poster, video.

  • Mall banner

    Top of the mall

    banner

  • Featured in a store

    First card in a store (chop, market, tailor, motors, props, hustles, japa, owambe, host)

    card

  • Sponsored kitchen

    A branded kitchen in Chop

    item

  • District billboard

    Billboards in a district scene, and a rooftop billboard in its 3D street

    banner

  • Street kiosk

    A branded kiosk on a district's 3D street: walk up and its card opens

    card

  • City welcome

    "Welcome to <city>" card after travelling

    takeover

  • Landmark presenter

    "Presented by" on a landmark page

    title

  • Venue poster

    Posters inside a venue interior

    poster

  • Audio room title

    "Brought to you by" on live audio rooms

    title

  • Event title sponsor

    Title sponsor on live events

    title

  • Cup title sponsor

    "Today's cup, sponsored by" on the daily cup board

    title

  • Showcase title sponsor

    Car meet and runway headers

    title

  • Sponsored mission

    One of today's missions, presented by a brand (the normal mission reward)

    card

  • Sponsored quest

    One of this week's quests, presented by a brand (the normal quest reward)

    card

  • Sponsored poll

    A poll prompt written with a sponsor, where a district shows its poll

    card

  • Branded emote pack

    A branded emote pack tile in the emote list, at the normal pack price

    item

  • Loading screen

    Shown while a city loads

    takeover

  • Rewarded video

    Opt-in video or image before claiming ad pocket money

    video

  • Radio sponsor

    "Brought to you by" on a district's radio room

    title

  • District takeover

    One brand on a district's header and billboards for the day

    takeover

  • Branded item

    A branded product in a store's list (chop, market, tailor, motors, props, japa, host), bought at the normal price

    item

  • Feed card

    A sponsored card in the friends feed, never first and at most one a page

    card

  • Crew challenge

    One of a crew's weekly challenges, presented by a brand (the normal challenge prize)

    card

  • Brand employer

    A brand runs a workplace: its name and colour in the office and on the jobs board, game jobs paid in play money from the normal career ladder

    title

  • Career listing

    A featured card at the top of a city's jobs board, for a brand's game jobs

    card

  • Course sponsor

    A sponsor line and logo on a micro-course; the lessons stay SoftLife's

    title

  • Arena big screen

    The big screen over a table game's venue (rooftop, club, beach, courtyard, stadium), between the score and the replays

    banner

  • Arena LED boards

    The scrolling LED boards round a table game's stage: the brand's name and a line, with the Sponsored label

    title

fair for players, good for you.

Players trust what they see in SoftLife. These rules keep it that way, and that's what makes your placement worth seeing.

Sponsored

Every sponsored placement carries the same Sponsored label, in every market.

  • Creative review

    Our team approves every creative before it runs.

  • Game rules stay the same

    Sponsorship never changes prices, odds or rewards. A sponsored prize top-up is extra play money, paid for and accounted for.

  • How we count

    An impression counts only when the slot is actually on screen, and only once: our servers sign every one. In the 3D city that means a second in view, big enough to read, facing you and not behind a building, and you see how long it was in view. Clicks go through our own redirect, which counts them and only sends players to your verified website.

  • Age-gated categories

    Alcohol campaigns must be age-restricted. They only show to full accounts with a date of birth over the drinking age: 18, or 19 in Canada and 21 in the US and India.

Categories we don't take

  • gambling
  • betting
  • tobacco
  • vaping
  • crypto trading
  • loans
  • weapons
  • adult

Checked when a brand signs up, and again before any campaign runs.

who sees it, how fast, what you get back.

Who sees it

  • Market and cities
  • Level range, new kids to Soft Life Royalty
  • Guests or full accounts
  • Players who have or haven't bought play money
  • Crew members
  • Web, iOS or Android

How it paces

  • Start and end dates
  • A daily cap, spread evenly across the day
  • A frequency cap per player per day
  • Priority against other campaigns
  • A total budget that stops delivery when it's spent

What you get back

  • Impressions, clicks and players reached
  • By placement, city and platform
  • By hour and by day
  • CSV export
  • A receipt for every top-up
  • CPM or CPC pricing in your own currency

Reports show totals only. Anything under 20 players shows as "under 20".

let's plan your campaign.

Tell us the brand, the market and the idea. We'll come back with the placements that fit and what they cost.